Vlahovic eager to stay at Juventus but agent commission stalls contract talks

Vlahovic’s future hangs on agent negotiations

Dusan Vlahovic is determined to remain at Juventus beyond the summer of 2026, but significant obstacles remain in the path of a contract renewal. The Serbian striker, recently returned from a prolonged injury lay-off, is keen to extend his stay in Turin despite strong interest from top European clubs. According to La Gazzetta dello Sport, initial discussions have progressed positively, but a major sticking point has emerged: the commission demanded by his agent, Darko Ristic.

Ristic stands to earn substantially more by facilitating a transfer to a rival club, creating a conflict of interest in renewal talks. Juventus officials are reportedly frustrated by the agent’s stance, which is seen as the primary barrier to an agreement. The club is hopeful that the involvement of Milos Vlahovic, the player’s father, in upcoming negotiations will help break the deadlock.

"The arrival of Milos Vlahovic at the table could help reach a compromise," football analysts suggest.

Salary reduction on the table

Juventus is proposing a significant salary reduction, offering Vlahovic between €6 million and €7 million per season, down from his current €12 million package including bonuses. This cut reflects the club’s broader financial strategy and willingness to retain key talent under revised terms. Vlahovic’s willingness to accept lower wages underscores his commitment to the Bianconeri project.

Nevertheless, competition for his signature remains fierce. Clubs such as AC Milan, where he could reunite with former Juventus manager Max Allegri, Arsenal, and several Spanish sides are monitoring the situation closely. With his contract expiring on July 1, 2027, Juventus risks losing him on a free transfer if a deal isn’t reached soon.

High stakes for Juventus’ future

Vlahovic has been a central figure in Juventus’ attacking line since his arrival from Fiorentina in 2022, combining physicality, movement, and clinical finishing. His potential departure would leave a significant void, both tactically and symbolically. Retaining him would signal stability and ambition as the club rebuilds under its current leadership.

The next meeting between the parties, scheduled for next week, could prove decisive. If negotiations fail, the summer transfer window may see one of Serie A’s top strikers enter the market. For now, all eyes are on Turin as Juventus fights to keep its star forward out of rivals’ hands.